The Condom Market Has Shrunk by One-Quarter — Where Has Young People's Intimate Spending Gone? | Post-Peak Youth

原标题：避孕套市场缩水1/4，年轻人的亲密消费去哪了？｜后峰青年

Source: The Beijing News (Xinjing Bao) | Authors: Zhang Pengfei, Luo Feipeng, Zhang Yifei; Editor: Lei Xiukun

(Note: This is a video article with a brief written description.)

Over the past four years, China's condom market has shrunk by a quarter. Have people really become "cool and disinterested"? We examined data from the four major e-commerce platforms and the financial reports of overseas OEMs, and found that the situation is far more complex than that: the 5-mao [half-yuan] entry-level products remain a basic necessity, but the high-end products at over 20 yuan are also selling explosively. Even more striking, a massive cross-category migration is taking place in young people's wallets, with large numbers of orders flowing toward domestic adult-toy brands. This generation of young people is becoming more and more rational — so who is really earning their money?

过去4年，中国避孕套市场缩水了四分之一！大家是真的"清心寡欲"了吗？我们调取了四大电商平台的数据和海外代工厂财报，发现事情远没那么简单：5毛钱的平价款依然是刚需，但20多块钱的高端货也卖爆了；更惊人的是，年轻人的钱包正在发生一场庞大的跨赛道迁移，大批订单流向了本土情趣玩具品牌。这届年轻人越来越理智，他们的钱究竟被谁赚走了？