Translated by Claude, edited by Sinocism.com

Source: Ministry of Commerce (商务部) | Document No. 商流通函〔2026〕371号 | Issuing unit: Department of Circulation Development 流通发展司 | August 13, 2026

In order to further stimulate the vitality of lower-tier markets, promote capacity expansion and quality improvement in the service sector, and enliven county-level consumption, the following Opinions are hereby put forward.

为进一步激发下沉市场活力，推进服务业扩能提质，活跃县域消费，现提出如下意见。

I. Overall Requirements

一、总体要求

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, thoroughly implement the spirit of the 20th Party Congress and of the successive plenary sessions of the 20th Central Committee, give full play to the strategic supporting role of lower-tier markets in expanding the incremental space for domestic demand and building a strong domestic market, study and apply the experience of the "Thousand Villages Demonstration, Ten Thousand Villages Renovation Project" (千万工程, short for 千村示范、万村整治工程, the Zhejiang rural upgrading program), apply differentiated policies to optimize consumption channels, enrich brand supply and raise service capacity, create distinctive consumption scenarios suited to local conditions, sustain the prosperity of county-level consumer markets, and better meet the people's diversified and quality-oriented needs.

以习近平新时代中国特色社会主义思想为指导，深入贯彻落实党的二十大和二十届历次全会精神，充分发挥下沉市场在拓展内需增量空间、建设强大国内市场中的战略支撑作用，学习运用“千万工程”经验，分类施策优化消费渠道、丰富品牌供给、提升服务能力，因地制宜打造各具特色的消费场景，持续繁荣县域消费市场，更好满足人民群众多样化、品质化需求。

II. Supporting the Upgrading of County-Level Consumption Channels

二、支持县域消费渠道升级

(1) Accelerate the renewal of existing commercial facilities. Support the upgrading and renovation of traditional department stores and aging shopping centers, and promote optimized layout of brand chain stores, discount retail stores and fresh-food e-commerce outlets. Deepen the "thousand markets, ten thousand stores" renovation and upgrading; support the construction and upgrading of township commerce and trade centers, market fairs and (farm) produce markets, and distinctive township fairs; and build and renovate new-type convenience stores and village-level delivery and logistics comprehensive service stations on a standardized and regulated basis.

（一）加快存量商业设施更新。支持传统百货、老旧购物中心等升级改造，推动品牌连锁店、折扣零售店、生鲜电商门店等优化布局。深化“千集万店”改造提升，支持乡镇商贸中心、集（农）贸市场、乡镇特色大集等建设升级，标准化、规范化建设改造新型便利店、村级寄递物流综合服务站。

(2) Optimize the layout of commercial outlets. Promote effective alignment between the layout of county-level commercial outlets and territorial spatial planning. Taking into account existing stock and population trends among other factors, and drawing on assessment and analysis of commercial vacancy rates and the like, dynamically adjust commercial layout guidance. Promote the construction of a group of high-grade consumption carriers such as core business districts and distinctive commercial streets, lay out a group of large commercial complexes in a rational manner, and attract domestic and foreign brands to open regional first stores.

（二）优化商业网点布局。推动县域商业网点布局与国土空间规划等有效衔接。综合考虑存量现状、人口趋势等因素，结合商业空置率等评估分析，动态调整商业布局指引。推动一批核心商圈、特色商业街区等高能级消费载体建设，合理布局一批大型商业综合体，引进国内外品牌开设区域首店。

(3) Improve supporting commercial services. Coordinate the renovation of commercial space, the optimization of traffic organization and the renewal of supporting facilities, and strengthen the radiating capacity of county-level commerce. Push large circulation enterprises such as the postal service and the supply and marketing cooperatives to extend services to remote areas, and carry out "supply and marketing fair" activities. Sum up and apply the "Yiwu development experience," focus on the principal functions of each locality, build and renovate specialized markets and distribution centers linked to local characteristic industries, and strengthen the capacity of commerce, trade and circulation to serve industrial development.

（三）完善商业服务配套。统筹推进商业空间改造、交通组织优化、配套设施更新，增强县域商业辐射能力。推动邮政、供销等大型流通企业向偏远地区延伸服务，开展“供销集市”活动。总结运用“义乌发展经验”，聚焦各地主体功能，建设改造与本地特色产业结合的专业市场和集散中心，增强商贸流通服务产业发展能力。

(4) Put idle resources and assets to use. Where existing housing or land is used to develop county-level livelihood industries such as elderly care and childcare, transitional support policies leaving the land-use entity and planning conditions unchanged for five years may apply. Provided territorial spatial planning is complied with, encourage the renovation and development of existing land through various means including self-development, joint operation and transfer, so as to raise local commercial service levels. Support county-level governments in converting idle state-owned assets such as vacated office buildings into commercial outlets serving residents. Support the lawful entry of rural collective operational construction land into the market to develop county-level commerce, and encourage the use of idle rural housing to develop new industries and new business formats suited to rural characteristics.

（四）盘活闲置资源资产。对于利用存量房产或土地发展养老、托育等县域民生类产业的，可享受在5年内不改变用地主体和规划条件的过渡期支持政策。在符合国土空间规划的前提下，鼓励通过自主、联营、转让等多种方式推进存量土地改造开发，提高本地商业服务水平。支持县级政府利用腾退办公楼等闲置国有资产改建为便民商业网点。支持农村集体经营性建设用地依法入市发展县域商业，鼓励利用闲置农房发展符合乡村特点的新产业、新业态。

III. Promoting Innovation in County-Level Commercial Formats and Brand Building